processes to develop and implement growth opportunities within and between organizations. Business development is the creation of long-term value for an organization from customers, markets, and relationships setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each other's expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products. Business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.
Business development is to be thought of as a marketing tactic. The objectives include branding, expansion in markets, new user acquisition, and awareness. However, the main function of Business Development is to utilize partners in selling to the right customers. Creating opportunities for value to be ongoing in the long-term is very important. To be successful in Business Development the partnership must be built on strong relationships.The function of business development is to work through partners to sell to the end customer, in a scalable way.
That last part is key.
Scalability is the differentiator. It allows a company to use pre-existing sales teams or communities that a partner has developed to reach new audiences. Sales is very much an equation of capacity, which is why sales teams tend to grow so large. Business development teams, on the other hand, are typically very small, maintaining their small size by working through existing partner infrastructures. The art of business development comes in identifying partners that fit that description, while finding a way to provide value to the partner's end customer and business.
Public needs are always changing. However, one goal the public sector always has is finding ways to maximize service and resources. With rising needs and unpredictable revenues, public policymakers are forced to find new approaches to deliver the services people expect and deserve.
Whether it is a public parking garage, a toll-road or an innovative approach to an existing asset, public-private partnerships (P3) are broadening the ways in which services can be delivered in more efficient and effective manners. The innovation and collaboration of P3s can reinvent government and strengthen our economy.
Every community is unique and constantly evolving. To stay competitive, businesses and organizations must continually adapt to rapidly changing environments. Government relations is a critical component of this process.
Navigating the many levels of government bureaucracy and ever-changing political climates is challenging. The Credo Company brings decades of expertise to the task of effective government relations representation, providing a level of experience and relationships that maximizes our clients' ability to communicate their services, assets and goals in order to achieve their results. The Credo Company offers its clients comprehensive government relations planning and lobbying services including: continual legislative monitoring, procurement consulting and political analysis.
Public Relations & Media
The Credo Company offers our clients a network of partnering consultants across the country. With our team, we are able to offer our clients the opportunity to effectively and advantageously position themselves in multiple states to assist with their business needs, government relations and public affairs.
The Credo Company's partnership with one of the premier national media relations and development firms is able to aide clients with their image and brand here in the state, online, on television and across the country while not compromising any of their goals or values.
Whether a business needs help gauging public opinion and support, or needs assistance with crafting their message and building their story, The Credo Company with its partners can help. Our umbrella team of professionals can handle any media, public affairs or political task here and nationwide.
At The Credo Company we take on our clients' goals as if they were our own and help them build their business. We truly look for any and every opportunity and advantage we can provide our clients while helping them grow. Our exclusive partnership with Signet our expanded team is able to source direct debt and equity capital to fund development projects. Specifically, we provide custom-tailored solutions for interests and projects in the areas of real estate development, public-private partnerships, infrastructure, operating company investment, health and wellness initiatives and related cash flow generating assets. Flexible in approach, our experienced financial professionals possess decades of experience in customizing capital solutions that best meet the strategic needs of each individual initiative.
The Credo Company | 614.725.3867 | Info@CredoCompany.com | P.O. Box 163114, Columbus, Ohio 43216